Article marketing is has now been recognized by a lot of internet marketers and the best and most consistent method of deriving free targeted traffic to your website. As far as methods of delivering free targeted traffic go it is hard to beat. With advances in search engine technology the emphasis has shifted from such things as keyword density and on site optimization to the volume, quality and relevance of a websites content as well as the content and relevance of those sites you link to. Those old on site tricks that used to be able to fool the search engines simply don’t work anymore, they are way too sophisticated to be that easily fooled. The answer to this dilemma is simply through the use of publishing short, relevant and informative articles.